[my analysis and notes are in these square brackets.]
Marc Benioff, Salesforce.com, speaking on Enterprise 2.0 mashups.
- "Bezos' presentation summed up one aspect of our business. You have to move from being a killer app to a killer platform. "
- We have an elastic database; 10 Terabytes, 500,000 subscribers
- Bikramfinder.com: mashup of Google map and salesforce.com into a tool that allows you to find bikram studios. We didn't do this. Some third-party did it. We love demoing this.
- iRows (embedded in App Exchange)
- [It would make sense for any other App Exchange member to be able to integrate into the iRows spreadsheet so that they can pass data back and forth easily.]
- We mashed up Skype as well (showed a demo of a tab where the contact list showed their Skype status.)
- We now have >400 applications sitting on App Exchange; grab the app you want and it populates your workspace.
- 1 floor of their new Siebel building will have cubes for mashup developers. $20K/yr per cube buys you a spot in our building where you can work closely with us to build your product that sits on our platform.

My view on the interesting things happening at the intersection of business, technology, society, and the environment.