UPDATED: Seth Godin: The best time to start anything…is NOW

I have to duplicate this entire post here. It’s brilliant. Thanks Seth for the post. I filed this under Business AND Life Lessons.

  • The best time to start is when you’ve got enough money in the bank to support all contingencies.
  • The best time to start is when the competition is far behind in technology, sophistication and market acceptance.
  • The best time to start is when the competition isn’t too far behind, because then you’ll spend too long educating the market.
  • The best time to start is when everything at home is stable and you can really focus.
  • The best time to start is when you’re out of debt.
  • The best time to start is when no one is already working on your idea.
  • The best time to start is when your patent comes through.
  • The best time to start is after you’ve got all your VC funding.
  • The best time to start is when the political environment is more friendly than it is now.
  • The best time to start is after you’ve got your degree.
  • The best time to start is after you’ve worked all the kinks out of your plan.
  • The best time to start is when you’re sure it’s going to work.
  • The best time to start is after you’ve hired the key marketing person for the new division.
  • The best time to start was last year. The best opportunities are already gone.
  • The best time to start is before some pundit declares your segment passe. Too late.
  • The best time to start is when the new generation of processors is shipping.
  • The best time to start is when the geopolitical environment settles down.
Actually, as you’ve probably guessed, the best time to start was last year. The second best time to start is right now.

Thanks Seth.

(2) Comments

  1. Avatar

    Troy, as I read this post I could only think that one would never start if following these bullets. However, when then loooking at the original post I see his final point that, “The second best time to start is right now”.

    While he makes good points, there is never a perfect time to start a business. There is never a perfect plan for a business. There is never a perfect market opportunity. There is never a perfect competitive environment. Financing is never perfect. The management team is never perfect. The product is never perfect.

    Things that are perfect and 100% predictable are: you will have competitors. You will change your management team. You will make lifelong friends. Your financials will be wrong. Your product will break. The market will be behind (or ahead) of you. It will cost you more money than you thought. It will cost you more time than you thought. It will be stressful. It will be fun. If you work hard, if you work with laser focus, if you adapt, if you’re realistic, if you’re flexible, if you have a supportive family and network of friends you will, ultimately, succeed!

  2. Avatar

    You’re right. I left out the punchline!! Damn! I’ll put that in there where it should be.

    Thanks for the great comment.

    Troy

Comments are closed.