Here is the mission statement of Happy Planet Foods. I found this on their Abundant C drink and I smiled all the way through as I read it. If only all mission statements could be so human:
And these were the words of wisdom on the other side of the container:
– Henry Miller
As an aside, Happy Planet was originally backed by venture funding from a very interesting group called “Renewal Partners” which operates here in Vancouver and which funds smaller (less than $10Million/annum) founder-led companies specializing in areas such as: natural foods, communications, educational tourism, social -screened capital management, and green consumer products.