Web 2.0 Primer Part 1: Web 2.0 - So what and who cares? Why should you bother jumping into this at all?

Okay, here goes my attempt at creating a totally incomplete, biased, and opinionated summary of why you should care about Web 2.0 as a non-techie geek who can barely use their computer to begin with:


Why do it at all?


·         Web 2.0 is about connecting people: it won’t change the world, it won’t make money irrelevant, it won’t revolutionize poverty or the gap between the have and have-nots. But it will connect people across the planet in ways that we are only now beginning to understand.

·         If you don’t build your online identity, somebody else will. If you haphazardly build identity chunks or worse, don’t pay attention at all, then you either don’t show in Google at all (you are who???) or what shows up is the stuff that OTHER people are saying about you.

·         Harness the wisdom and energy of your network: these tools allow you to tap into the wisdom of crowds and the collective energy of your team, group, company, or organization.

·         Learn faster: With many people working on many problems in collaboration, all of them can learn faster and build on each others’ knowledge more easily.

·         Be more visible on Google: If you, your company, your products, and your issues are not at the top of the Google ranks, then you’re effectively invisible. Web 2.0 tools including blogs are the fastest way to fix that.

In the next post (Part 2) we will discuss how to go about building your online identity in a Web 2.0 world…